20 Simple Ways To Get Massive Traffic To Your Web Site

By Penny Sansevieri

Embarking on an Internet marketing campaign doesn’t have to be difficult, tricky, or complicated. Here are a few simple ways (twenty in fact) that you can easily implement to get tons of traffic to your site right now!

1) Write articles: believe it or not this is an incredible tool for driving traffic. Well-written, relevant articles can net quite a bit of activity to your web site. Don’t forget to add your URL in your byline. Articles should be 500 to 2,000 words in length. You can send articles to sites like: Article City, Go Articles, Submit Your Articles and Ezine Articles.

2) Social bookmark *everything* – and I do mean everything – you can bookmark each page of your site and each blog entry you post. While this might seem tedious, it’s worth it. You’ll see a strong increase in traffic if you social bookmark each page on your site and each of your blog entries.

3) List yourself in the best directories you’ll have to pay for this but since most people don’t do this (since everyone’s looking for a freebie) you could really enhance your traffic by getting a listing: dir dot yahoo dot com, business dot org, botw dot org.

4) Get yourself listed at: DMOZ dot org it’s not easy to get listed there, but worth the effort.

5) Review: if you can review hot new products or books within your market, head on over to Amazon and start positioning yourself as an expert. In order to do this effectively you’ll want to create an Amazon profile and make sure and sign each review with a reference to your URL (your web site). You can also go to Epinions and Revoo to review products as well.

6) Offer a freebie on Craig’s List: you’ll be amazed at how much traffic you get from a single Craig’s List ad. They key here is to send people to a page on your site and make sure they have to sign up for something (like your email newsletter) before they can grab their freebie. That way you’re not just getting traffic, you’re also building your list.

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7) Create a “recommended by” list on your Delicious page you can do this by logging on and creating an account at there and then tagging articles, blogs and other content you think is important to your readership. Then offer this page as a resource site. You can add a link to this page in your email signature line or on your web site.

8) And speaking of your email signature linedo you have one? If you don’t, create one. Believe it or not, people do follow these links. You’ll be amazed how many folks read email signature lines. I have one and change it several times a year, depending on what we’re doing or promoting or what books I have coming out.

9) Lend a helping hand: you can be an answer person at Yahoo Answers you don’t have to spend hours on there, but maybe a few minutes a week. Make sure and include a link back to your site following your answers.

10) Set up a social networking site using Facebook, Linkedin, or Squidoo. It’s free and easy to do, just don’t forget the all-important link back to your site!

11) Make sure your blog has an RSS feed so if you capture a reader you don’t lose them if they forget to bookmark your site or blog.

12) Join relevant groups at Yahoo groups. You’ll find everything from groups on growing your small business, writing books, finding your passion, even underwater basket weaving. I dare you to find one that isn’t right for what you’re promoting. When you do find the right group, join and participate as you can!

13) Podcasting is another great way to drive traffic. Start a podcast by going to Audio Acrobat. There are other programs you can use, but I love Audio Acrobat. You can record the podcast over the phone quickly and easily and then hit the “send” button on your computer once it’s recorded and the system will syndicate it to 27 podcast directories including iTunes. It’s a great way to let people know about you and your web site!

14) Start a blog and then once you do, start commenting on other people’s blogs, linking to them from your site or adding them to your blogroll.

15) Inbound links: don’t squander your time (or a perfectly good link) on smaller low-traffic sites. Instead spend your time going after high traffic, high quality sites. Good sites should have a PR (page ranking) of 4-6 depending on the market. You can find out what a site’s page ranking is by downloading the Google toolbar which comes with a PR feature built in.

16) Start an email newsletter: while it may not seem like a newsletter that you email can drive traffic to your site you’d be surprised at the effectiveness of this type of promotion. If your newsletter (like your articles) is interesting and relevant to your audience, you’ll find that it has a huge pass-through factor, meaning that it is passed from one email subscriber to another. Also, if you have an email newsletter you should never, ever go to a single event without your handy signup sheet. Yes, you can even use offline events to drive traffic to your web site.

17) And speaking of offline efforts: if you’re ever quoted in a magazine or other publication, make sure and mention your URL as it’s appropriate to the topic. Don’t be too pushy about this, but do not forget to tell folks you have a web site that may be a great resource for the topic of your interview

18) If you have products to sell, why not get a store on eBay? This site gets a tremendous amount of traffic and on your sales page you’re allowed to list your URL. It’s another great way to get an inbound link and a way for people to find you.

19) Load a video on YouTube and 57 other video sites (the rest listed on my Red Hot Internet Publicity blog).

20) While this isn’t a tip per se, it’s still important. If you’re going to go through all the trouble of getting traffic to your site, make sure your site is converting this traffic into something. Get folks to sign up for something, your newsletter, the RSS feed on your blog. Whatever it is, getting their email address will help you remarket to them when the time is right. Studies show that visitors landing on a site often don’t buy the first time. That’s ok! You want to get them into your marketing funnel so you can market to them again and again not in a way that’s obtrusive, offensive or downright annoying, but in a way that is helping them with their own mission.

An example of this might be an email newsletter. A helpful, informative newsletter is a fantastic funnel. A blog is another great way to keep people in your marketing loop without bombarding them with “please buy my stuff” email messages. Also, make sure you know what your traffic numbers are before you launch into any Internet marketing campaign. By traffic numbers I mean how many people are visiting your site. You want to know this so you can gauge a before and after view of your marketing efforts.

About the Author: Penny C. Sansevieri, CEO and founder of Author Marketing Experts, Inc., is a book marketing and media relations expert whose company has developed some of the most cutting-edge book marketing campaigns. Visit

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Google News seeks patent for search system that returns ‘quality’ links

Tuesday, May 10, 2005 

Google News submitted patent applications both in the United States and world-wide in September 2003 for a system of ranking search returns. The patent protection filings seek to control Google’s approach that filters headlines through a complicated algorithm, including the quality of the news organization. How much of this system is currently in use by the search engine giant is unknown.

Primitive search engines are expected to organically evaluate links based on how closely the keywords typed in the search field match an object link, and how many other links are attached to the object. Then a measure of relevance is calculated before returning a reply.

It seems some measure of the work being done at Google is a reaction to search engine optimization (SEO) campaigns which can, if done effectively, skew results to certain domains. A challenge for Google is to develop its technology to nullify efforts on the dark side of SEO and link-spamming.

What also seems to be coming out from this, according to research from the Internet Search Engine Database, is that Google does indeed have a ‘sandbox’ where domains are evaluated first by a human factor before being released into its algorithms.

In its first ever Securities and Exchange Commission filing since the company went public last year, Google indicated that it intends to spend US$500 million on technology development, more than double the $177 million it spent two years ago.

The language used in the lengthy patent application itself is difficult to understand. An excellent article titled “Google United – Google Patent Examined” found below, describes some of the nuts and bolts of Google’s techniques.

Microsoft buys online ad firm Aquantive for $6 billion

Friday, May 18, 2007 

Microsoft have today paid $6 billion (£3 billion) for the online marketing firm Aquantive. The takeover will pave the way for Microsoft to expand into the $40 billion online advertising market currently dominated by Google and Yahoo!.

Kevin Johnson, the head of Microsoft’s platforms and services division, said “This deal takes our advertising business to a new level” and follows the recent acquisitions by Google and Yahoo who bought DoubleClick for $3.1 billion, and the remaining 80% of Right Media Exchange for $680 million respectively.

Aquantive will remain at its base in Seattle with its current staff of around 2.600, but will work as part of Microsoft’s online operations.

The deal is expected to be completed by early 2008, subject to regulation.

Poison sue Capitol Records and EMI Music Marketing over royalties

Saturday, June 21, 2008 

United States glam metal band Poison is suing Capitol Records and EMI Music Marketing over an alleged breach of contract. Poison claim the two companies have underpaid them royalties for years.

The band claims Capitol miscategorized various record sales and miscalculated every possible expense since the 1980s. They say when attempting to check company records they received no co-operation and are now asking a judge to order the firms to reveal their records so the band can determine how much they are owed.

Capitol and EMI have refused to comment.